NAD | Virtual open house
Brand content - Video - 2020
Founded more than 25 years ago by visionary professors, NAD-UQAC is now an established university for multimedia creation. Each year, they offer their students quality training in video games and visual effects, as well as graduate research programs in these new areas of expertise.
Today, Montreal is considered a hub for this type of production, and NAD-UQAC as a broad pool of talents.
Due to Covid, it was essential for NAD-UQAC to adapt to this new health situation by hosting a virtual open house. We came up with a sympathetic approach adapted to a young audience already accustomed to online events – and even more so after experiencing the first lockdown.
An Actual Student
Working with an actual student, we showcased the school in a friendly and familiar way. This highly engaged and engaging student takes us on a tour of the facilities in a relaxed, and at times absurd, manner.
Teachers who play their part
The challenge was to offer the young public a touch of absurdity and get the teachers on board with the idea. NAD-QAC faculty members are known for their dedication to their students and treating them as family. Their essence had to come through in our videos. Of course it all came together in the end, each playing their part to perfection.
Project manager (client): Sarah Esteves
Director: Christophe Lavigne
DOP: Carlos Lopez
Motion design : Charles Desmarais