Groom | Les Industries Groom
Brand content - Video - 2020
Les Industries Groom
Groom Industries, a young SME based in Quebec, provides quality care products that are made ethically and exclusively from natural ingredients.
Always on the lookout for new opportunities, their research and development team knew it was time to launch a new lead product: deodorant. Our mandate was to create for the company a video portrait to convey its mission and introduce its brand new product.
We followed a chronological narrative structure; Groom: From early days to now. We integrated select corporate archives to showcase its modest debut on the market to the present, beautiful growing SME it has become.
What really sets Groom apart from its competitors are its mission and values. The video’s last segment concludes on what the company has been advocating since its foundation: quality jobs and environmentally friendly products.
In addition to the video portrait, we created a series of punchy promotional videos designed specifically for social media advertising placement of Groom's various product lines.
Project manager (client) : Julien Blanchard
Director : Christophe Lavigne
DOP : Carlos Lopez
Designer & motion design : Charles Desmarais
Color correction : Joseph Cadieux