Fonds de solidarité FTQ
The Fonds immobilier de solidarité FTQ supports Quebec's economic development by investing in profitable, job-creating and socially responsible real estate projects in partnership with real estate leaders. Year after year, the Fonds immobilier keeps adapting to market trends by reviewing its investment strategy and asset classes to optimize investments and generate positive returns for the Fonds de solidarité FTQ shareholders.
To celebrate their 30th anniversary, we were asked to create videos presenting the Fonds FTQ's partners, which were specifically chosen to represent a key aspect of the Fonds's mission: social housing, innovation and regional development.
The real estate industry is at a turning point to meet future energy needs. Through the promoters’ interventions, we pointed out some of their building's innovative features.
By investing 15% of its funds in social and affordable housing construction, the FTQ is making a concrete impact to enable developers to build housing projects for vulnerable people. This aspect seemed challenging at first, but thanks to the participants’ openness, it turned out to be a great experience for the whole team.
Advice service (Client) : Isabelle Petit
Director : Christophe Lavigne
Screenwriting and DOP : Lucidcubes
Designer & motion design : Charles Desmarais
Editing : Gabriel Lamontagne
Photographer : Olivier Drouin (Drowster)