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Fonds FTQ | Our regions campaign - Discover the project ↓

Fonds de solidarité FTQ

C’est beau offers everyday basic clothing, made exclusively with organic and recycled materials in a unionized factory in Quebec. Recently, c’est beau has launched its commercial clothing service for corporate businesses and local brands. True to C’est beau’s mission, this service contributes to leading this particular market towards a more, and much needed, ethical path.

The mandate

The Fonds FTG wanted to showcase its impact across the regions...

Our mandate was to produce documentary portraits that present real stories of impact entrepreneurs.

Our approach

Right from our first meetings, we agreed that it was important for the target audience to learn more about the company. To put it another way, we wanted to share the unique entrepreneurial story and journey that has shaped the company as we know it today, as well as the entrepreneur's vision for the future. It was also important for the Fonds to present our regions. And that's just awesome. That’s why we paid extra attention to presenting the regions and business owners involved in the region's entrepreneurial ecosystem.

Repère Boréal ↓

Repère Boréal is a family business providing eco-friendly lodging in a forest environment. With a focus on nature, architecture and modern interiors, their tiny houses have everything you need for your next getaway in beautiful Charlevoix.

AddÉnergie ↓

AddÉnergie is an integrated operator of electric vehicle charging station networks, as well as a leading provider of intelligent charging software and equipment in North America. Hundreds of thousands of charging sessions are made possible each month by AddÉnergie and its FLO network, with more than 50,000 premium charging stations in public networks, as well as commercial and residential installations. AddÉnergie's head office and network operations center are based in Quebec City, whereas its assembly plant is based in Shawinigan.

BockAle ↓

Opened since 2015, Le BockAle is a Drummondville based microbrewery with a selection of original and flavorful beers, alcoholic and non-alcoholic, so that everyone can enjoy a good beer. Today, Le BockAle brews in its own fermenters and sells its beers in more than 1,500 retailers throughout Quebec and Ontario.There is also a friendly and welcoming pub on site.

Client : Fonds de solidarité FTQ
Director : Christophe Lavigne
Screenwriting and DOP : Carlos Lopez
Designer & motion design : Charles Desmarais
Editing : Gabriel Lamontagne
Photographer : Olivier Drouin (Drowster)

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