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Famille Migneron | Charlevoyou

Brand content - Video & photos - 2020

Charlevoyou X c’est beau

c'est beau provides everyday essentials manufactured from organic and recycled materials in a unionized Quebec factory. After recently expanding its services to include the creation of corporate clothing for local companies and brands, c'est beau pursues its mission by way of an ethical supply chain in a market that truly needs it.

The mandate

To promote c’est beau’s new service, we made a video highlighting one of their client’s savoir-faire. Our goal: firstly to present the company and its values, and secondly to explain why the client chose c'est beau for creating their corporate clothing.

A Striking Brand

We used graphic animations that we edited with live images to quickly introduce the family business before turning our attention to their new project: Charlevoyou. Take a look at their labels; they want to get people talking.

Humble Alcohol Creators

The Migneron family treats you as one of their own. Hence, we opted to showcase their warm corporate culture through candid interventions and their teamwork.

"When you come in, we’re the kind of people who will crack open a beer and invite you to sit around the fire, not the kind who will open their vineyard’s big doors” - Madeleine

Client : c'est beau
Director : Christophe Lavigne
Art director : Raphaël Ricard
DOP : Carlos Lopez
Designer & motion design : Charles Desmarais
Color correction : Mathieu Marano (Cineground)
Photographer : Christophe Lavigne

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