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C'est beau | Wholesale - Discover the project ↓

C'est beau Wholesale

C’est beau offers everyday basic clothing, made exclusively with organic and recycled materials in a unionized factory in Quebec. Recently, c’est beau has launched its commercial clothing service for corporate businesses and local brands. True to C’est beau’s mission, this service contributes to leading this particular market towards a more, and much needed, ethical path.

The mandate

We made a video explaining C'est beau's simple process for supporting their growing clientele. Our goal: answering any questions potential customers may have, so they don't even have to contact C'est beau. On top of that we were asked to create photo content for them. Carefully selected by sector of activity and assisted by members of the C'est beau team, we went to meet them to learn more about each of their projects. Following these visits, we shared on social media photos and a feature article per client.

Le motion

We used graphic animations to support the speaker’s words, and to make the supporting visuals more dynamic.


We thought and decided to not only show the clothes, but also how they are made. C’est beau’s potential customer is then introduced by the fact that everything is 100% made in Quebec.

Their clients ↓

Deux Huit Huit

La Shed


Poisson Blanc

Club Sexu

Louis-Jean Cormier



Zoo Ecomuseum

Client : C’est beau Wholesale
Director : Christophe Lavigne
DOP : Carlos Lopez
Designer & motion design : Charles Desmarais
Editing : Pablo Perugorria
Photo : Drowster

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