c'est beau | Corporate apparel
Brand content - Photos - 2020
c’est beau provides everyday kind of clothes made with organic and recycled materials in a unionized factory in Quebec. Recently, c’est beau has launched its commercial clothing service for corporate businesses and local brands. True to c’est beau’s mission, this service contributes to leading this particular market towards a more, and much needed, ethical path.
To promote this new service a little differently, we decided to create lifestyle content using its actual clients. We started by carefully selecting commercial clients by area of activity and, then, we worked hand-in-hand with them to develop content. Members of the c’est beau team and our photographer caught up with these clients to learn more about them as well as their respective projects. The resulting client photos and feature articles were then shared on social networks.
Photographer : Drowster
Art director : Raphaël Ricard