The story of the studio ↓
Our story begins in third grade. First day of school: Carlos sits right in front of Christophe. He swivels in his chair to face him, stares at him, and finally says hello. Christophe, as an answer, tells him to turn around because class was about to start... A great friendship is born.
Along came High School. Carlos was the one who was first interested in anything related to video making. Christophe, who put a great deal into having good grades in school, never hesitated one bit to ask Carlos for help with his video projects, and God knows he often did. As their high school days were coming to an end, they decide to produce their high school sports gala. It is then that these two future film-makers finally got their start.
An internship at c'est beau
In 2016, Christophe is about to graduate from his Bachelor’s in Communication and must find an internship. Already a big fan of the young brand c’est beau, he reaches out to Raphaël and harasses him several times in order to push his application through. Good thing : the interview ends in a happy hour and the internship is scheduled for the following week. In fact, it was during his internship that c’est beau’s first promotional video was brought up. Guillaume, already a partner of c’est beau at the time, just couldn’t get over the deal he just made with Carlos & Christope: 500$... of gift cards for the video. Following the internship, Christophe and Carlos evolved and have taken on larger mandates... and more lucrative ones.
C + C
After having worked for several years in the industry as freelancers, and with now many faithful clients, the C+C duo can no longer stand to edit in their bedroom. So, they decide to go into business under the name of C+C. At the exact same time, Raphaël and Guillaume, c’est beau’s two co-owners, offered them the opportunity to move into their second store’s back office in exchange for making videos for the brand. The chemistry between those four is so strong that they decided, only six months after they got set up in the office, to tear down the walls in order to make more space for the editing rooms.
Carlos - Working from the bedroom since ever.
Carlos, Christophe & Raphaël - Shooting at the factory.
Carlos & Christophe - Renovation = Spending a lot at Peluso Beaubien.
The Savoir-Faire Series
The idea of creating the Savoir-Faire series was launched in their first month in the office. The series aims to promote the savoir-faire of people and organizations that c'est beau admires. Bons vivants and exceptional organizations, who like them, have decided to do better, every day.
Savoir-faire | Au gré des champs
Savoir-faire | c'est beau
Savoir-faire | Menaud
c'est beau studio
The collaboration between Christophe and Carlos from C + C and Guillaume and Raphaël from c’est beau was so instinctive that the idea of building a business together quickly appeared. The boys wanted to develop a creative studio that allows them not only to document the know-how of organizations, but to also possibly create original content so that it can be broadcast and shared with many people. After several months of work on the business model, the website and the identity, the studio was born.
To celebrete the the new company, we improvised a little retreat between new partners. One of the the weekend activities? Going all the way up Val Saint-Côme to cook tomatoes on the fire during the sunset; The good life!